Digital Clipping Blog

Dodgy Goatee from the Only Dead Fish blog wrote a simple and to the point post about why companies should employ bloggers. Here:

1. They start fires. Blogging forces you to come up with new stuff. To be interesting.

2. They understand the value of connection. And are connected. To other interesting people.

3. They get digital. They appreciate the nuances and potential of social media. And how it works. Because they're doing it, not looking at it.

4. They network like crazy.

5. But most of all, because they're bothered. They have an opinion. They're not afraid to express it. They're passionate about their subject. And real passion is rare indeed.

It's interesting when after a viral commercial comes a viral making-of.

I don't know if this casting for the Xbox commercial is a spoof, but it's very funny and it became an instant viral:

In the 80’s the mantra ‘greed is good’ defined the lifestyle of Yuppies, but now, according to Chuck Failla, this has been replaced with the mantra ‘green is good’, and Scuppies - Yuppies with a social conscious, have emerged as the new lifestyle of choice. Failia, a president of a successful financial planning firm, believes it is possible to be successful, live well and do good all at once, and coined the term Scuppie when he got sick of being called a Yuppie.

Know The Signs is the latest website created by Heineken. It’s a bold, but responsible, move for an alcohol brand to address directly the dangers of excessive drinking and an even bolder one to do so by creating a site that is actually enjoyable to use, but this execution really feels informative, with a strong engagement. Heineken has not created anything ground-breaking but that restraint also shows an understanding of the brand/topic relationship.

Björn Borg, a clothing brand, made this funny website with a lot of interactivity.

We've seen a lot of "Elf Yourself" look-a-likes, but this one adds a few creative details that make it interesting to see.